About

Profile

As a seasoned Design Leader with 16 years of experience, I specialise in transforming complex business challenges into strategic, and intelligent design solutions that fosters unity and impact. Guided by intentionality and authentic collaborations, I’m passionate about elevating businesses and brands through immersive digital experiences and service offerings.
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At Aesop, I lead teams across research, craft and technology to execute digital products and services that enrich peoples lives. With insight and imagination at the centre of everything I do, my expertise lies in distilling complex product strategy into understandable concepts to create a shared vision and impactful outcomes.

At the heart of my interactions, is a transparent, iterative and collaborative approach that sets the stage for a successful cross functional partnerships. You can learn more about my approach to leading highly effective design teams here.

Capabilities

Design leadership Product, UX, UI & interaction designCustomer experience strategyService DesignStrategic researchWeb development‍

Select experience & Collabs

Aesop RMITMelbourne CentralACMIAustralia PostPeter Westwood‍

Approach

At the heart of my way of working is a transparent, iterative and collaborative approach to set the stage for a successful cross functional partnership.

You can read more about my thinking here.

1

Insights and data informed

The Innovation Team were engaged to develop an inclusive design thinking process to pull together the key challenges, feedback, and ideas from Aesopians all around the world. This included 27 interviews and 7 workshops with 2.5% of Aesopians from across all regions. Online and retail post-purchase survey from 18 markets. Collaborative workshops from the Digital Team.

2

Synthesis and prioritisation

Stakeholder workshops helped to synthesis priority areas of focused. Five key themes were identified throughout the research and design thinking process.

Recognitions

D&AD Awards 2021
Webby Awards 2021
Awwwards - site of the day
FWA
UX Collective
The Design Blacklist
Certain magazine
Klikkentheke.com
ACMI Labs
Print Media Archive
MADA Now 2014
AGDA National Biennial Awards 2006 Melbourne Advertising Directors Club 2006

Recognitions

D&AD Awards - Wood Pencil

2021