A brand book for one of Melbourne's fastest-growing boutique dessert stores, Yochi Yogurt.


Communication design

Project info

Commissioned by The Good Copy for Yochi Yoghurt stores. P.O.D 32pp perfect bound hardcover book.

Embrace the chi

Through the belief in positive energy, Yo-chi specializes in made-to-order dessert creations, cutting-edge collaborations, invention bars and retail offerings. First Love Projects was engaged by The Good Copy to develop a one-of-a-kind picture book for Yo-chi’s brand collateral. Our design infuses sparse layouts with humorous and quirky graphics to highlight the brand’s positivity, memorable dessert experiences, and chi filled spaces.


This publication has reinforced Yochi's brand as a boutique dessert chain. Printed in limited edition copies, it has also supported the company's sales and marketing.